Philosophy
In general education and competition training; our philosophy begins with each single individual and personality. It is about understanding yourself and the coffee. Both are greater than most peo- ple think.
The constantly search to make a better cup, to believe in the ultimate experience, is our trademark. This means we are looking at growing coffee, roasting coffee and finally brewing coffee.
This has been some of the great reasons behind Fritz Storms success as a trainer. To make baristas understand that it all have to come from them self, from their own thoughts and feelings. If people believe in this, there is no limit of education, training and greatness.
To become unique, you have to be yourself
This is the first time anyone has ever done something like this. Creating a global training space with some of the best equipment available, together with the most knowledgeable people in the industry.
Here top performers and coffee lovers, can meet and train together. Share thoughts, feelings and knowledge with roasters and coffee growers, for the main purpose of getting better individuals. Here you can get the newest informations and share informations and passion as well.
