World Barista Champion 2002.
Runs his own Global Consultant business “Fritz Storm ApS”
Creater and owner of “Coffee by Storm ApS”
Created champions or finalist in 10 out of 12 championships.
Board of Directors WBC/WCE from 2009-2012
Co-Chairman of the WBC Certification Committee from 2007-2012
If you want to know more about Fritz Storm, please visit www.fritzstorm.com
Own roastery and 4 coffee shops.
Board of Directors SCAJ
Board of Directors of the Cup Of Excellence (COE).
One of the most experienced cupper in the COE program.
SCAE Coffee Excellence Award 2003: Young Entrepreneur
If you want to know more about Kentaro Maruyama please visit: www.maruyamacoffee.com
Lauro Fioretti is involved in the coffee industry for 21 years.
Education: Electronic Engineer at the University of Ancona
Nuova Simonelli from 1995 – as technical engineer
Authorised SCAE Trainer and Certifier for nearly all modules of the Coffee Diploma.
WBC Certified judge in 2006 –
Qualified World Coffee Events representative.
Member of SCAE’s Barista Skills creator team, SCAE Research committee, WCE’s Instructional Development Committee and Q-grader.
He is leading Nuova Simonelli education center and coordinating their Project Development team.
Wholesale Customer Support/ Educator at Counter Culture Coffee
Barista Guild of America Level 2 Certified Barista
Specialty Coffee Association of America Station Instructor
2016 World Barista Finalist (4th)
2016 United States Barista Champion
2015 South East Regional Barista Champion
2013 South East Regional Barista Champion
2010 South East Regional Barista Champion
2007 South East Regional Barista Champion
2005 South East Regional Barista Champion
From 2009 – present:
Led Asia Pacific aftermarket sales.
Led East Europe, North Africa, Central America and South America aftermarket sales.
Provided assiciated front-line technical services to support key customers and business development activities.
Developed new business with customers by leveraging previous business relationships.
Developed the winner coffee machine launched in the “Wolrd Barista Competition 2011″.
Led the technical support team for the “World Barista Competition” one of the sponsored activities by the company.
Giulia has been in the Coffee Industry for 10 years and with Bunn Corporation as Senior Area Manager Europe for almost 6 years. Enthusiastic, passionate, conscientious and detail-oriented professional. She’s AST for Brewing since 2014 and she spends a lot of time in the market profiling coffee, consulting and leading training for customers and partners.
Founder and CEO of global consulting company SAMURAI COFFEE EXPERIENCE. First Asian World Barista Champion 2014. Consultancy mainly focus on education of baristas and coffee chain, product development, and collaboration work with other industry. He spent more than 200 days in overseas to pursuit the possibility of specialty coffee with clients from all over the world.